Parson’s Nose is a family owned, award winning chain of artisanal butchers shops with sites in Fulham, Putney and South Kensington.
Respecting the goodwill accrued in their existing identity we were tasked with delicately addressing the overall brand guidelines and applying their identity across various print and digital applications.
We opted for a paired back, simple approach to the packaging brief, retaining the traditional butcher shop feel using a serrated cutter and adding a touch of contemporary style with a balanced san serif typeface.
To capture the feel of the store environments we commissioned Scott Grummett to produce a stunning range of photography including the shop interiors, staff and produce.
A fully responsive website was built on our bespoke Rocket CMS.