Laurus approached us to look at the branding and strategy of their thriving family law practice. With no driving strategy, their branding was lacking the focus needed to take it to the next level. We proposed a new positioning statement “For life’s challenges, count on us.”
This new ethos is all about offering a warm, supportive and completely dependable arm around the shoulder, guiding their clients through legal challenges within the key focus areas of property, family and legacy.
This emphasis on “US”, derived from the last two letters in their name, allowed us to create effective copy lines and works well in animation.
This complete rebrand, involved addressing their identity at every touchpoint from print and advertising collateral to a completely custom icon suite and a bespoke font.