The Story

We were commissioned by the Fishbowl, a busy seafront pub, to partner with them and develop an identity for their new ‘fish shack’ food offering.

Working alongside Luke Wright, Carrousel took inspiration from the venue, a listed building sitting on the site since 1658, to create an impactful, distressed brand marque alluding to the fishing heritage of the area.

Menus were printed on a grainy, recycled card and attached to boards with bright red elastic bands taking inspiration from the ties fishermen use to secure lobsters claws.  Hand stamps and stickers were added to the toolkit to enable the client to expand their branded materials without the need to commit further budget. 

We commissioned Jack Wells to produce a range of  hand drawn chalk board art and shot all food and interiors with Justin De Souza.